A new magic trick is released and the comments say things like…
- “But you have to take the phone back.”
- “But you have to switch the deck.”
- “But they can’t really choose ANY card.”
Uhhh, yeah. Of course. It’s not real magic.
Comments like that expose a very real paradox with magicians.
Let me explain…
I’ve been selling “methods” to magic tricks since I was 19 years old. I’m 33 now.
In that time, one thing always stands out to me. That some magicians get disappointed in the “method” of a trick.
- Sometimes in the restrictions
- Sometimes in the level of practicality
- …and sometimes in the simplicity of the method.
It creates a paradox, that the people most disappointed in the effect are the ones performing it.
Over time, that inevitably creates contempt.
THE PURSUIT OF REAL MAGIC
We are, admittedly or not, looking for real magic.
We are looking for the “perfect” method. The best solution. The trick without flaws.
Whether they know it or not, many magicians focus on the restrictions of a method and forget the ‘effect’ for an audience.
They may write negative comments against a release - to deter others from buying or performing it. But they forget the subjectivity of what a s**t method is.
IS THERE SUCH A THING AS A BAD METHOD?
Thomas Sowell has a great quote:
“There are no solutions, only trade-offs”
I think it applies to magic nicely.
- Gimmicked deck? It requires a deck switch to make it examinable. That’s the trade-off.
- Super-simple method? It’s more open to exposure. Trade-off.
- Impromptu effect? Often a gimmicked version is more visual. Trade-off.
- Gaffed coin? Can’t be inspected & expensive to buy. Trade-off.
Assuming it works, every magic effect has a trade-off. Whether it’s pocket space, practicality, cost, audience management, skill etc.
But does a trade-off affect the effect? Say that 3 times fast. Affect the effect.
What I mean by that is… Does the trade-off diminish the effect for an audience?
To sleeve a coin you need to wear sleeves. But is the effect the audience experiences worse because you’re wearing a jacket?
That answer is going to be different depending on which magician you ask. It’s entirely subjective.
But let’s pretend your answer is “YES.”
Now ask yourself… Are you answering for you, or your audience?
Because in our pursuit of real magic, we forget that what may be obvious to us, absolutely kills with laymen.
I did the ketchup vanish (using a napkin) for my wife’s cousin and it blew his mind. Many would consider this a child’s trick. A level beneath them.
And if I sold that effect as a download, with genuine reactions in the trailer, you’d see comments like…
“Liars. It’s not really vanishing. It’s in his lap… You need a lap to do this!
Didn’t see the word lap in their trailer. That’s disingenuous.
Also it’s sad that you have to sit. I don’t always sit when I perform. Sometimes I stand to engage more with my audience. If it could be done for us standing folk, you’d have my money…. But this sucks!”
That’s satire, but it’s not far from the truth.
It’s just there to demonstrate that a trick isn’t necessarily terrible because you don’t like the trade-off within the method.
You should be focussing on the 'effect'.
CHOOSE YOUR TRADE-OFF WISELEY
I don’t carry a card index anymore, I like to keep my pocket space for a real deck. It doesn’t mean indexes aren’t good. It’s just I value pocket space over the effect an index can produce.
I believe I can create that same effect for an audience with a top palm… or a single envelope in my wallet.
Some people may value choice instead - and they’re happy to lose pocket space to get more choice with an index. That’s their trade-off.
Neither method is worse if the audience’s perception of the ‘effect’ is the same.
Do you agree? Disagree? Let me know in the comments below. I personally read each one and love to see if you’re finding this content valuable.
9 comments
yves meunier
I think that when you sell a product you got to be honest on what you are saying about it Ex: if you say it’s a free choice,and in fact you have to forced the card or you show the magician surround by people when in fact it can’t be perform that way without revealing the trick (for me it’s like stealing the buyer).I don’t mind the method use to acheive the effect,but if you to lye or misleading the client to sell it,for sure you lose me as a client.
Chris Kavanagh
G, I’ve never read a better lesson on what you term “The Magicians Method Paradox” in the internet age. Bravo, mate! Just brilliant thoughts.
Chris Kavanagh
Sean
Well said! I think the issue with most magic sold (by any vendor) is the clarity on what is needed to perform said effect. Most people don’t want to part with their money, if they don’t know what goes into making something work based on what they saw in the video, or read in the description. You’ll get these rage filled comments (that hold no weight) from those that are newer to the craft, b/c they want what they see and for it to be an OOTB (out of the box) experience with minimal to no setup. Circling back to the “clarity” portion, that could bite you in the backside too, as seasoned individuals could figure out how to make it work, and not buy said effect – double edged sword. Unfortunately, in today’s world, there will always be someone complaining about nothing.
Paul David
Like Perry I find it’s frustrating to buy tricks and find they just don’t suit me sometimes and wonder if there’s a way to solve it. Re PTSD I emailed Mark and he was very helpful and didn’t mind my dumb questions at all. I expect most creators would be happy to answer some level of questions.
Tony Miller
Very well said. Thank you for saying it.
Perry Beider. I can only share what a performer I respect says about the effect PTSD. When it was being demonstrated at The Session performers were enjoying it and buying. From their perspective the general method could be deduced but only because of their vast experience in this realm. Non magicians will be fooled. Something to keep in mind is a lot of the impact on the spectator comes from your performance. Not secrets and skills, but performance. This should be a moment of amazement and wonder for the spectator, help them get there by feeling that amazement and wonder yourself. I promise the spectators will pick up on it.
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