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There are secrets and insights within magic that can't be bought. You'll find them here...

Who Do You Do Magic For?

Who Do You Do Magic For?

That question can be perceived in two ways...  What kind of audience do you do magic for? The way in which it was intended. When you learn or perform magic, who gets more out of it? Them or you....

Bounty Hunters For Magic?

Bounty Hunters For Magic?

"... Or we will be forced to report your content and take legal action against you." Then she blocked us. A blatant act of defiance. And in my opinion, acknowledgement that what she'd done was wron...

Why Magic Companies Should Collaborate More Often?

Why Magic Companies Should Collaborate More Often?

It's always assumed that two giants, in the same space, can't be friends. LeBron & Kobe (RIP) Ronaldo & Messi Taylor Swift & Beyoncé. People assume they are competing for the same at...

playing cardsDecks Are Dead

Decks Are Dead

The playing card market is dead. But why? Before I get into it, let's just realise a truth... There are too many deck designs within magic. Pigcake just got his deck funded on Kickstarter. Fras...

ellusionistHow much does it cost to run a magic company?

How much does it cost to run a magic company?

Ever wanted to own your own magic company? Today I'll be telling you how much this company costs to run.  But before I do, I want to be clear to anyone who was thinking of starting a magic company....

The Empty Shop Paradox

The Empty Shop Paradox

You may have noticed Ellusionist doing a lot of pre-orders... Why is this? As a business, keeping items in stock has been our biggest challenge lately. It's just impossible to stock control 'sensat...