
Exposure in Magic: What Can We Do?
Have you scrolled through TikTok, Instagram Reels or YouTube shorts lately? Almost every popular magic account is making a ‘shush’ gesture to camera, then exposing some trick to a person who’s sit...

Magic scripting suffers from the worst cliché. Elaborate story, demonstrated by a menial or somewhat unrelated prop. Let me explain with an example...

NEW SITE: Embrace What Makes You Different
Today we’re launching a new website - a new look. Like Moore’s law, technology moves on every few years, and if we don’t update, we’re going to be stuck with a website that looks like it’s from 1...

The Bell Curve of Learning Magic
I’ve had this theory for years—and I’ve told any magician who would listen… The process of learning magic is a bell curve. You start off with the foundations and you quickly accelerate your knowle...

8 years ago I took a job with Ellusionist and I've seen the very best of the industry - and the very worst. In my early 20s I participated in online magic drama and publicly came to the defense of...

"Watch close, if I just snap my fingers. It's done." says every magician, ever. It's New Years Day and like many of you I was out celebrating last night with friends and making new ones. Magic ...