About us

Ellusionist was founded on January 1st, 2001 by Brad Christian.

His goal was simple — to create the best online training environment for people who want to learn high-impact, effective magic tricks. Ellusionist's growth has been unprecedented. To date, over 60,000 members worldwide participate in our discussion forums — the largest online magic forums on the net.

At Ellusionist, we have one goal: to give you the power to perform magic beyond belief. We want to make you the life of any party. We want to make you into a performer. To achieve that goal, we built this site with YOU in mind.

We Believe in the Power of a Great Team

Composed of several key individuals, our staff is what gives Ellusionist its soul. Our customer service is bar none. And our creative division is restless — we barely sleep, and we will do anything necessary to bring you the best magic, the best talent, the best training possible. We live on the cutting edge.

And we love what we do.

Brad Christian

Brad Christian

Founder / CEO

Brad Christian, CEO and founder of Ellusionist, began his magic career with a kit he got for Christmas as a boy of 6. Gathering all his courage and calling on the mysterious powers he got from the kit, he put on a magic show for his first grade class which was unrivaled at the time. Christian finished the show and stood back to take his applause, and that's when things went abruptly... wrong. The entire class rushed him like Children of The Corn, examined his props and discovered the intense secrets behind his dazzling sleight of hand. He immediately quit magic forever, vowing never to get up in front of his class at show-and-tell again.

Fast forward to age 16 when one evening friends insisted Brad watch the "Doug Henning NBC Magic Special" with them. Uninterested, Brad finally acquiesced. He went in planning to pick apart Doug's tricks and show how easy it was to figure these silly things out. This might have been left over resentment from 10 years ago. Instead, Brad was transported to an land of magic and wonderment, as Doug would say, and vowed to study magic seriously from that moment.

Brad went down to the Arcade Magic and Novelty shop and stood around for 14 hours every Saturday, open to close, until someone finally noticed him. He was asked about his intentions, and then taught an effect or two that he could go home and practice. He practiced for hours, went back and showed them next Saturday, got the approval that was required, and was on his way. The shop was old school and Brad got his education that way. He was taught that magic needed to be simple. He was taught never to work on more than three things at a time, until he could do them in his sleep. He was taught that books were a good thing. Small tips and techniques were learned from pros who frequented the shop which made a huge difference during Brad's performance. Brad put an ad in the paper "Have rabbit, will travel" for kids parties and started to work professionally.

Let's speed this up.

Brad moved to New York to study acting, was on As The World Turns (small regular part as Clinton the Card Shark Gambler). Hit the comedy clubs after hours, performing. Was hired for a Billy Joel video during a street performance. Had four agents booking him in clubs and for acting auditions. People started getting pick pocketed during his street performances, and Brad was told by the police if they ever saw him on the street again he'd be locked up. Decided to move back to Toronto. Went on vacation to San Francisco for two weeks and never went back to Toronto. Sent for his stuff. Did shows and worked as a waiter for some years, knowing that he could do more if given the chance. Watched his little nephew playing with a toy car at Thanksgiving dinner one night, made the car disappear. When Brad saw his little nephew's reaction, he thought Dad's should be able to do magic for their kids! Brad thought he might be a good teacher. He got some investors, made a video, bought a computer, taught himself html and Flash, built the site, went live and that is history. Ellusionist.

Jennifer Riordan

Jennifer Riordan

General Manager

Hi! I’m Jennifer Riordan. I work in customer service, inventory control, purchasing as well as managing the warehouse and wholesale division. I may not be a magician but I wear a lot of hats! I have been with Ellusionist for over 6 years with my primary back ground being in manufacturing and logistics. Working for Ellusionist has been the highlight of my career. I love the energy of this company and the creativity I am surrounded with on a daily basis.

Oban Jones

Oban Jones

Creative Director

Here’s some things you may not know about our designer, Oban Jones. His first illustrative claim to fame came at the tender age of 3, having been credited as the first child in his school to add eyebrows, ears and teeth to his stickmen. If you type his full name with no space in the middle it autocorrects to banjoes, and finally he has, for as long as he can remember, been obsessed with art.

After drawing through every lesson for over a decade he discovered he had only two options, drop out of school and become the most creative bum in the local area, or steer into the skid and become a artist for real.

A few years of working his way up through the ranks of different design studios in Manchester, North Wales, London and Oxford, he’d developed a very real love for the practicality of design, a combination of beauty and function. That’s when, in early 2014 Ellusionist stumbled over his designs and put him to work on the Prohibition Series at first, and later the Sleepers and Bee Series before formally joining Ellusionsit team in late 2015.

In playing cards he has an ideal medium for combining art and function, and although his style may vary from deck to deck, at it’s core that lifelong passion and honest love of creating is what burns through. That authenticity is the consistent style that he brings to his work.

David Mitchell

David Mitchell

Ellusionist Webmaster and Go-to Guy

Working with Ellusionist for 16 years has an effect on a persons hairline. Kidding aside, the discovery of magic has been one of the best things to happen to me besides getting married and getting to experience parenthood. I'm proud to say that I've been part of one of the best groups of people a person could ever hope to work for. I've only been exposed to magic for just over 20 years, and it's certainly been the best 20 years ever. I've met the people I look up to, been able to go to Magic Camp and call some of the most amazing people my friends.

I was introduced to serious sleight of hand by Brad and I've never stopped learning. I've performed on stage and did walk-around in restaurants for almost 6 years. Some of my favorite effects include Carp Warp, Psychokinetic Silverware and The Linking Rings (the small ones, not the large ones)


Duane Williams

Creative Team / Product Development

Duane Williams, from the roaring mountains of North Wales is one of the best kept secrets in magic. His unique ability to blend unusual and unseen solutions to creative plots in magic has placed him right into the heart of the Ellusionist team.

Focusing his time as the lead videographer for Ellusionist, when he’s not crafting some of your fan favorite trailers he’s busy brainstorming and prototyping the next set of best selling Ellusionist products.


Cody Nottingham

Creative Team / Product Development

I hate the boring "well....I have 3 kids and I work at E and my off time I breed chickens," but I'll just throw some stuff at you and hope you dream up a cooler description that what I can give you.

This is my 18th year in magic, starting with "How to do Street Magic," and its my 10th year creating magic. I've had releases with other lesser companies, but my releases with Ellusionist are my best. I'm a HUGE fan of Horror and a bigger fan of Halloween (Michael Myers) and a music fanatic (mostly all rock n roll).


Chris Thisse

Customer Service

Christopher is the customer support representative. If you send in a support ticket, he's probably going to be the one to answer it. He is shamelessly proud of getting this job due to spending too much time on the forums - an activity he was repeatedly told would get him nowhere.

Christopher has had many jobs, ranging from technical support, bar tender, fire breather and circus freak. He's finally settled into magic as a career and is carving a niche for himself performing bizarre and haunted magic. When not answering the support tickets he tries to spend his free time developing strange new skills and hanging out with giants, sword swallowers, poets, tattoo'd freaks, fire breathers, acrobats, singers, dancers, and other assorted riff raff.


This is where we eat, sleep, drink, and breathe magic. It's also where we work. Notice that we have not one, but FOUR clocks on the wall. The internet never closes, so we're open 24 hours. Ellusionist's main ware-house is located in Petaluma, California, and our corporate offices are located just outside of San Francisco. You can see the Bay right out our front door!

We are Selective. We Only Offer the Best.

We only teach high impact, explosive magic, and we cut out the tricks that don't make that cut. Remember that trick that your uncle did that time at your 8th grade graduation? We don't teach stuff like that. We teach you how to perform miracles.

Our goal is to constantly expand and increase the beauty and efficiency of the site. It doesn't matter if you are brand new or deep into magic already.

We Will Be There for You.
We Will Stand by Your Side.
We Will Teach You.
And We Will Not Let You Fail.

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