Ellusionist started the custom deck market in the early 2000s. Before Ellusionist.com, custom decks were relegated to “logo-decks” and such. Founder Brad Christian risked it all by producing an unusual all-black Bicycle deck, which sold out in four days.  

Many have imitated, but none have come close to capturing Ellusionist's spirit in competitive designs. Ellusionist decks have been used in Blockbuster movies, on TV, on Nationwide talent shows and in the hands of over 5 million of our very good customers.