I love pure organic magic with simple everyday items borrowed from someone. Their rings are personal to them and when you do something magical with it and then return it, they will feel they were part of the "magic". Can be done with a borrowed coin, but the borrowed ring has much more "closeness" and "feel" to it. When I watched the video, it felt like "real magic" to me and for that moment, reality was suspended. I almost didn't want to buy this because I knew once I knew the secret, the "magic" would be forever gone for me. But, I can create the "magic" for others. I am not a professional and definitely just do magic for friends and family for fun. I am well studied and no stranger to sleight of hand with cards, coins, sponge balls, etc. I tend to be a bit "lazy", as I like self working tricks that almost do themselves, without much practice. That said, I have also spent countless hours perfecting moves (ie. the Elmsley Count, French Drop, etc.) for effects that really fascinate me and this will one of those. I like Ben's confidence when he says, "you will do this for the rest of your life". He is right, I will. But I won't until I have it truly perfected. It will be a time and polishing commitment, but when done right, you will create the feeling of real, simple, honest-to-goodness "magic". While I do not claim to be as well schooled as Penn and Teller, this one fooled me and is so startlingly visual, yet, when you know the secret, there it is right in front of your nose. Highly recommend this purchase.